Comms delivery group meeting
10:00 – 11:15
Next dates for your diaries
Comms delivery meet: Tuesday 3rd December, 10:00 – 11:15
TN newsletter: Friday 6th December
TN newsletter copy deadline: Tuesday 3/12
January: Scaling up (to meet the huge global challenge from small community groups)
Ben: working on Brazil Monica – document – perfect as international blog post
Ed add big newsletter button to homepage
Ed include how to continuously promote newsletter sign up in all comms output in next Rob comms meet and feedback to Comms group
Ed: schedule some tweets about austerity theme – question what people want
Ed show mike how to get support and training information promoted
Rob will put a link into suitable posts about training and support
Rob talk to Naresh – has put a space on homepage for training – can add one for support
Ed: Synchronising footers in emails a good idea, bring up with Sarah as part of comms ongoing
Rob raise thinkdays back onto TN agenda – for different topics including Fracking
Mike: raise as a point for away days/doing meeting with Sarah: What process can we design to handle suddenly contentious issues?
December theme: STUFF
December as short month – it will quieten towards Christmas – don’t put too much energy into ramping up lots of stories
January theme: scaling up (will review in next meet as well)
Early 2014 theme could be: social care/wellbeing/social care
Add a ‘featured support’ space on homepage next year – when Mike is ready
1. Newsletter review by clicks and discussion (Ed in Mike’s absence)
Clicks rate: 6.1% (our list average 7.1%, industry average 3.2%)
1. Fracking debate: 219 clicks
2. TI starts new school (Swanage): 189 clicks
3. Climate after growth report: 130 clicks
4. Best place to weather storm blog post from Ben: 126 clicks
5. August round up: 93 clicks
Patterns: seems to be an even spread
1a. This newsletters deadlines
Copy deadline: Tuesday 29/10 – Mike away so can push to EARLY Thurs 31/10
Delivery: Friday 1/11
Add copy to http://tinyurl.com/tn-newsletter
ACTION: Ben: working on Brazil Monica – document – perfect as international blog post
Rob – be good as a news story – but Ben will do his best
2. Gender balance of content provided to newsletter (led by Fiona)
Newsletter – October – not such good balance
first 12 articles are all man-oriented
Rob mentioned 7 times
Rob and the balance of TN’s comms
Observed that Rob is mentioned a lot in all comms – newsletter, homepage – is this healthy?
Rob – delicate balance -and mentioning Rob is good leader – and for other sites where the links are shared
Ed: is this a comms plan thing? To share the weight of talking about transition. wider discussion – visibility of key people and balance of communicators
Ben: TN always wanted to share the balance of output from early days
POINT: keep awareness of the balance of communicators – who we are name checking – the different voices and representation
Other voices: Rob very aware of – how do we get it more visible and upfront – more to do with layout of front page
– could do this in advance of comms plan
– continuous homepage changes to experiment
Mike – SE meeting – most people weren’t signed up to newsletter – why’s that?
Do ongoing promotion of newsletter – comms plan?
ACTION: Ed add big newsletter button
Mike: do we promote newsletter at the bottom of every article with a regular call to action? “If you like this story, sign up to the monthly newsletter [LINK]”
ACTION: Ed include in next Rob comms meet and feedback to Comms group
3. Big Stories from last month
Ed notes a big downturn in in Facebook views
– right next to the ‘promote page’ button
– discussions pointed to suggestions to encourage more discussion (which we don’t have time to do), encourage users to update their settings
– also our web and comms support person profile has a lot of experience in social media, so perhaps this person will bring new experience
Ben’s post about IPCC response is biggest shares in fb
REconomy: Things that get attention may not be on message / be particularly relevant – unpredictable response
Ben: Mondragon going bust – trying to adopt predatory market approach – but didn’t get any views in FB
4. This month’s theme – Austerity (led by Rob)
Rob is doing: and looking for ideas:
– editorial piece for friday – Transition is about the balance – space for imagination about all this stuff – councils don’t have time – Transition groups do powerfully
– 2,3 interviews with US people – jason roberts better block project, jamaica plain transition new economy, tim lang and felicity lawrence – food and austerity
– incredible edible todmardon
– jeremy legget
– trying to find someone looking back at austerity in 40s,50s
– different transition groups doing projects that are direct responses to austerity
good stuff coming
other ideas welcome
ACTION: Ed: schedule some tweets about austerity theme – question what people want
Fi: Molly Scott Cato – is austerity needed – framing
NEF: myth busters – did one on austerity –
Gail social reporters post – worth looking at
president of uruguay – gives his cash away
6. Next month’s theme – discussion: *Scaling up (Rob)? (all)
Rob: scaling up came out in discussions at EGA, meetings with Transition in US – how do we scale it up? Happening internally in TN, and funders, feels timely
Ben: likes it as a theme – is december the right time? People hunkering down – zoning into family – would january be better moment?
Ben: therefore would go something about family, doing more being, family, people, warmth
Mike: something around care – for elderly / illness / coming up to christmas – can be difficult for isolated people, hard financially
Fi: Stuff – at NESTA event about innovation – do we need to make more stuff?
Stuff = happiness? Christmas presents I remember? Repair cafes? Annie Leonard.
Community as antidote?
health/wellbeing/social care? *Big* topic
AGREED: December theme: STUFF
AGREED: scaling up: January
AGREED: social care/wellbeing/social care: early 2014 suggested
AGREED: December as short month – keep it mellow
7. International news (Ben)
It was tough to be a thematic editor of TN.org
– potential for lots but feels didn’t work out – there was a lot of work following the national hubs meeting
– hope that Rob doesn’t go away for a month very soon!
– the editorial job is very big – not sure if we can share it – appreciations to Rob
Ed: suggests that we are more careful if we try this in the future.
– Monica Pica Vale (Ben writing today)
– Follow up from national hubs (Ben writing tomorrow if poss)
– when will community round up being published?
– takes a whole day to do by Rob
– have skipped a month – so it will go on 14/11
– Amber asking Noemi to update it and re-fresh it for November
– could do a re-send by 9/11
Ed: keep asking if it’s worth doing
Rob: thinks it’s really important activity – precious monthly snapshot
Ed: adds note to bring it up at Rob comms meet 12/11 as if it’s an archive we should tag it properly
8. Next newsletter: Friday 6th December
Friday 6th December
Deadline: tuesday 3/12
9. Next comms delivery group meeting: Tuesday 3rd December
10:00 – 11:15
NB we may have a new online meeting software by then so this may not be Skype… Ed will manage
11. How to embed training into all comms going out (Mike)
Training and support
How to make sure we always promote training and support in our comms?
When producing content – like an email signature – bottom of all content?
How often we promote training and support resources?
We should be regularly putting it out on fFB and twitter.
Ed: Agree and he has set up tools and processes (which TN is paying for) which Ed has told all staff about several times to enable staff to do this for themselves. If that isn’t clear enough he will repeat the information.
Staff need to do this themselves unless we pay someone else to do it
Outline in a wiki here: https://wiki.transitionnetwork.org/Communications#Getting_your_news_marketed_and_communicated
Rob: has set up a space on the website homepage for training particularly for this – we want to do one for support as well
ACTION: Ed show mike how to get support and training information promoted
Ben: boilerplate content to go at the bottom of all our comms – tagline, then links to support and training?
Rob: Putting links to support/training at bottom of news items/blog posts – not sure about blog posts – depends on the nature of the article – some will be suitable, some will not –
ACTION: Rob will put a link into suitable posts about training and support
ACTION: Rob talk to Naresh – has put a space on homepage for training – can add one for support
AGREED: Add a ‘featured support’ space on homepage next year
ACTION: Ed: Synchronising footers in emails a good idea, bring up with Sarah as part of comms ongoing
12. Comms process for contentious issues (Mike)
SE meeting: Vegucate debate about meat eating – Fracking – contentious issues
People feel a real responsibility for what they are saying and doing at a TI
When the big issues come up they don’t know what to do
Some people like our fracking handling – others feel really responsible and a bit lost about how to deal with things
Is there a Transition line on things?
How does this tie in with comms?
– is this an organisational issue – and then comms follows?
Rob: not like Greenpeace/FOE – tricky balance
POINT: Thinky day on fracking – i.e. create a space for thinking and document the output?
TN has responsibility – Tis feel they are speaking for Transition – they have a responsibility
TN as a dispersed movement which is different from traditional green campaigning
Ed: suggests putting up a page on ‘difficult issues’ in support to outline our position
But what *is* Transition’s position? Isn’t this a weakness?
Dorking story was *really* about how bbc mis-represented one small thing from a small group
ACTION: Rob raise thinkdays back onto TN agenda – for different topics
ACTION: Mike: raise as a challenge for away days/doing meeting with sarah: What process can we design to handle suddenly contentious issues – so we don’t let things roll?
NEXT meeting: Tuesday 3rd December, 10:00 – 11:15
1. Newsletter review by clicks and discussion (led by Mike)
1a. This newsletter’s deadlines (Mike)
2. Gender balance of content provided to newsletter (led by Fiona)
3. Big stories from last month – November (on TN.org/social media) (all)
4. Coming month’s theme – Stuff (led by Rob)
5. Next month’s theme – January: Scaling up (Rob)? (all)
6. International news (Filipa and Ben)
7. Social Reporters update (Ed)
8. Next newsletter: Friday 3rd January (all)
9. Next comms delivery group meeting: hmm interesting. Thursday 2nd Jan?
10. Feedback from Rob and Ed and Amber comms meet (12/11)
11. Comms group reflection: how are we doing? Group, meetings, membership