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‘Tomorrow’ (‘Demain’) available at last in the UK!

By rob hopkins 12th January 2017 Arts

Everything you need to know re. the UK community-led rollout of the film Tomorrow.

We’ve reported previously on this website about the phenomenal impact of the film Tomorrow (Demain) in France, Belgium and the other 30 countries in which it has so far been released.  We’re delighted to announce that Transition Network has negotiated the rights to distribute the film in the UK.  Despite our best efforts, we couldn’t secure an agreement which stretched beyond the UK, but we hope our agreement can be used as a model for organisations in those countries where distribution rights are still being discussed.

About the film

Already viewed by over 1.5 million people in France alone, and winner of Best Documentary at the Cesar Awards (the French Oscars), ‘Tomorrow’ has been hugely impactful.  Produced by activist and writer Cyril Dion and actress/director Mélanie Laurent (see below), it tells the story of their search for solutions to the crisis humanity faces.

In 2014, the production team launched a crowdfunding campaign on KissKissBankBank in order to raise €200,000 to finance the film.  In just 2 months, the contributions of 10,266 contributors meant that they actually raised €444,390.  The film premiered in Paris during COP21.

It is a hugely positive, affirming and inspirational film, exploring creative solutions in the fields of food, energy, transport, economics and education.  It visits permaculture farms, urban agriculture projects, community-owned renewable projects, local currencies, creative schools, ambitious recycling projects.  It has been a huge boost to community-led projects, and is currently on release in 29 other countries, regularly receiving standing ovations, and leading to the formation of many new community projects.  It is the perfect antidote to the current sense of global despondency.  It also has a great soundtrack!  Here is the trailer:

 

Organising your own community screening

We have created a free guide, ‘Making the most of Tomorrow: Your guide to organising a community screening of the film ‘Tomorrow’, and how to maximise its impact’, which includes more information about the film, tips on how to make the most impact with your screening, a sample press release you might like to use when promoting it, and a report from the Transition Belgium national hub about the impact the film had for them.

 

The UK rollout began on January 24th with simultaneous screenings in Totnes, Todmorden and Bristol, the 3 UK places to appear in the film.  Here’s what people thought of the Totnes screening:

The fee for a screening is £100, or £200 if screened by a cinema.  It’s up to you whether and how you sell tickets, but we think most groups should easily be able to attract enough people to more than cover the costs of the showing while also benefiting from the opportunity to attract new volunteers, raise the profile of their initiative, build and strengthen partnerships and catalyse new activity in their communities.

We have negotiated a reduced fee of £50 for groups for whom £100 represents a real struggle.  Please get in touch with Amber Ponton [email amberponton (at) transitionnetwork.org] if you need to explore this further.  The fees are split 50/50 with Elle Driver (the film’s distributor) and Transition Network, to cover our costs supporting the rollout.  Any surplus Transition Network makes will be reinvested in our wider work supporting the Transition movement worldwide.

The film comes in a DVD / PAL / 16:9 / 720×576 format. To book a screening for your community contact Amber [email amberponton (at) transitionnetwork.org] with your screening date and address for the disc to be sent to. Once you’ve done that, pay using these PayPal buttons.

£200.00. For screenings in cinemas.

 

£100.00: for community screenings.

 

£50.00: by arrangement with Transition Network.

Spread the word

The invitation to organise community screenings of ‘Tomorrow’ is open not just for Transition groups, but to any community groups for whom it could be useful.  So, permaculture groups, Incredible Edible groups, community energy projects, church groups, schools, Neighbourhood Planning organisations, Women’s Institute groups, any organisation that needs some inspiration, an injection of possibility.

We would love this to snowball, and for as many screenings as possible to take place during the next 6 months.  So, we have a request.  If you do organise a screening, please find someone who could, after the film, film some vox pop interviews with people about what they thought of the film (like we did here for In Transition 2.o.).  Then pop it on YouTube, using the tag #Tomorrowfilm.  Please also share your films on social media using the same hashtag.  If you need any more suggestions on this, do get in touch.  Let’s get this film shown in every community in the country!

11 Comments

  • Matthew Slater says:
    January 13, 2017 at 8:12 am

    If the film is already paid for, more than twice in the crowdfunding, why it not free? Are the original funders taking a share of the profits? If not whom?

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  • rob hopkins says:
    January 13, 2017 at 8:31 am

    Hi. Thanks for taking the time to comment. In reality, whether the film is free or not isn’t up to us, it’s up to Elle Driver, the distributor. Their approach is for it not to be free, which is their decision. In my observation, there being a fee has led to people organising bigger, and better organised events which have had more impact. What we did was to negotiate a lower rate for communities, which hadn’t happened anywhere before yet. Most current films will come with a fee for community screenings. The rate agreed, £100, is easily coverable through a reasonable sized screening, and as you’ll see in the blog, there is a reduced fee of £50 for groups where that represents a real struggle. Prior to this, groups were being quoted far higher amounts for single screenings, the deal we’ve reached represents a real step forward from that. It also makes the film available. The money raised will be split 50/50 between us and Elle Driver. Our portion will go towards the time and resource we’re putting into supporting this rollout, and to our work supporting Transition groups. And personally, if someone puts years of their time and energy into creating something hugely impactful for all of us, something with the potential to shift the impact of our work, and which has the potential to raise the funding for an even better sequel, why I should I expect them to give it away for free? I don’t give the books I write away for free, for example. Thanks. I hope this is useful.

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  • Lsemple says:
    January 18, 2017 at 3:48 pm

    Hi
    If our group pays for a licence to screen the Tomorrow film, please can you advise how many screenings we are allowed to make?
    Thanks
    Lynn

    Log in to Reply
    • rob hopkins says:
      January 19, 2017 at 11:28 am

      Hi Lynn. It entitles your group to screening the film once.
      Thanks
      Rob

      Log in to Reply
      • Mike Grenville says:
        January 24, 2017 at 2:01 pm

        This is the same as for screening of other films

  • Senecabot says:
    January 20, 2017 at 8:11 pm

    Hi, what format(s) is the film available in? Thanks Rob.

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  • sam rossiter says:
    January 25, 2017 at 3:17 pm

    Hi Sencabot

    The film comes in DVD / PAL / 16:9 / 720×576

    Log in to Reply
  • Mike Grenville says:
    February 15, 2017 at 3:38 pm

    wish that a selection promo images for web and print were put somewhere easy to find

    Log in to Reply
  • York says:
    March 29, 2017 at 8:39 am

    Hi – when will the film be available to buy?

    Log in to Reply
  • Steve Tywi says:
    April 6, 2017 at 12:56 pm

    I saw the film last night in Swansea and very much enjoyed it. We would probably like to show it in Llandeilo. But, does the version on the DVD come with the option of English subtitles throughout? We have local halls with poor acoustics and some members are hard of hearing – so we’d prefer to show it with subtitles during the voice-overs.

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  • Liz Batten says:
    May 19, 2017 at 10:43 am

    A great screening here in Southampton last night at the University Union cinema. Lots of people asking if they can put on a screening for their community group so I will direct them here. Some people asking about buying their own copy and I am not sure where to direct them. One person here has bought online from Amazon but I wondered if there was a better way to source a copy. Many thanks Clare…. blog and pics to follow 🙂

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4 Trackbacks

  • Upcoming Green Drinks at The Albion |
  • REconomy Newsletter – February 2017 : REconomy
  • Awakening in Benderloch - Events Listing - Change is Always Possible
  • Film: Tomorrow, on Oct 26 - Stoke St Gregory

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