Comms delivery group meeting report 6 February 2014
By Ed Mitchell 6th February 2014
[Written up by Ben Brangwyn and added to Ed’s stream for accessibility and continuity]
Comms Delivery Group
- Tuesday 6th Feb 2014
- 10:00 – 11:00
- Skype
Present/Absent:
- MikeT (present)
- MikeG (present)
- Ben (present)
- Fiona (present)
- Sam (abs – internet issues)
- Filipa (abs – travel)
- Rob (abs – ill)
- Naresh (abs – working)
- Ed (abs – Clara-leave)
Actions:
- From this meeting
- MikeT – consider the Roadshow Concept announcement for next newsletter
- MikeG – doing the gender balance going forward re articles in the Newsletter (use spreadsheet – you’ll need get edit access from Fiona)
- BenB – bring up the Themes discussion (see listing below for options and ideas) for next meeting
- BenB – check out the stats for that months Facebook articles on the Transition Network fb pages
- From prior meeting (didn’t get checked this meeting – I’ve asked and I’ll update this list over time)
- ALL: read and send feedback to Mike’s support page as per his mail to staff
- Ben, Rob, Filipa organise meet for newsletter internationalising
- Sam set up automated posts to FB and twitter from feeds: /news, individual TN blogs, Social reporters
- Ed connect Fi with sam for auto-blogging posting to FB
- Ed connect Shane with Sam for social media discussion
- Rob and Naresh discuss Naresh’s webinar
- Mike, Sam, Rob: work out how to market and present Mike’s new support page
Next dates and meeting
- April Newsletter: Friday 4th April, deadline 31st March
- Comms Delivery group meeting: Thursday 6th February, 10:00-11:30
- Editorial themes:
- February: Resourcing your Transition Group
- March: Living with Climate Change – agreed by those present
- April: Endings and Beginnings? – proposed by those present, prompted by MikeyG’s upcoming course on “Bringing Dying Home” (I think)
Highlights
- Newletter now going out to over 17,000 recipients
- “Endings and Beginnings” proposed at April theme
Agenda and Notes
1. Share agenda in Skype group window and ask for any requests
- done
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2. Actions from last meeting
- not covered cos didn’t have the notes – am gathering info separately
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3. Newsletter review by clicks and discussion (led by Mike)
3. Newsletter review by clicks and discussion (led by Mike)
-
Top locations by opens
– USA 3,785 37.3%
– United Kingdom 3,678 36.3%
– Australia 563 5.6%
– Canada 428 4.2%
– France 217 2.1% -
17,100 Recipients (!!!)
– 5,118 Opens 30.3% List avg 24.6% Industry avg 20.9%
– 1,172 Clicks 6.9% List avg 7.0% Industry avg 3.2 -
Top articles
– Top two articles – Tamzin and Ruth Potts
– 7% for Annual Report, Affluenza and Love Bombing
– 6% for Steph’s piece
– 5% for REconomy -
According to Mike, the position in the newsletter of any article doesn’t affect the number of times it’s read
-
Perhaps some scope to look at the articles that aren’t read, for example:
– 1% for In and Out list, Steph’s flip flops, Signs and Portents from Italy
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4. Newsletter’s deadlines (Mike)
4. Newsletter’s deadlines (Mike)
- Feb – today!
- March – Friday 7th March, deadline 3rd March
- April – Friday 4th April, deadline 31st March
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5. Gender balance of content provided to newsletter (led by Fiona)
5. Gender balance of content provided to newsletter (led by Fiona)
- https://docs.google.com/spreadsheet/ccc?key=0AizJ2xVIviaudEZFWGxMOEtxYTdqQjhPMmk2eTN2NFE&usp=drive_web#gid=0
- Dec: 13-female, 8-mail
- Jan: 7-female, 8-mail
- Mike to do this next time
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6. Big stories from last month – January (on TN.org/social media) (all)
6. Big stories from last month – January (on TN.org/social media) (all)
- unsatisfactory statistical basis from Facebook for this session
- next meeting someone will download and analyse the data – Ben will do this
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7. Coming month’s theme – March
7. Coming month’s theme – March
- Living with Climate Change – all agreed as a good ‘un
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8. Next theme to discuss – April
- We thought “Ending and Beginning” would be good for April – lots of scope
- From prior meetings, here’s a list of other options
- Failure and what we can learn from it
- How different groups address problems
- Social care and health aspects of Transition
- REconomy in different countries
- International month?
- How about an ‘anything goes’/’edge’ month? – for stuff we haven’t covered in previous months
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9. International news (Filipa and Ben)
9. International news (Filipa and Ben)
- We’ll be announcing the Nat Hubs meeting for 2014 shortly, but is a meeting for just the Hubsters
- Likely that for “Living with Climate Change” there will be scope for international stories
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10. Social Reporters: brief update: topics:
10. Social Reporters: brief update: topics:
- not covered
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11. Next comms delivery group meeting: Tuesday 4th March, 11:30am to 12:45
11. Next comms delivery group meeting: Tuesday 4th March, 11:30am to 12:45
- next agenda list:
- Share agenda in Skype text window
- Actions from last meeting (all)
- Newsletter review by clicks and discussion (led by Mike)
-
Newsletter’s deadlines (Mike)
-
Gender balance of content provided to newsletter (led by Fiona)
- Big stories from last month – January (on TN.org/social media) (led by Ben)
- Coming month’s theme – April (Rob)
- Next theme to discuss – May (Rob)
- International news (Filipa and Ben)
- Social Reporters: brief update:
- Next comms delivery group meeting
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